For years, a theme has come up on various accessibility lists asking if anyone knows of a good business case for accessibility. Recently the WAI created one for web accessibility, which is certainly a good place to start. This excerpt gives a flavor of the problem many of us have faced in trying to convince companies that there is money to be made in doing their website right.
"The Web is an increasingly important resource in many aspects of life: education, employment, government, commerce, health care, recreation, and more. The Web is used for receiving information as well as providing information and interacting with society. Therefore it is essential that the Web be accessible in order to provide equal access and equal opportunity to people with disabilities. An accessible Web also benefits others, including older people with changing abilities due to aging.
There are initial costs for organizations implementing Web accessibility; however, the initial costs are often offset by a full return on investment. In order to be willing to invest the initial costs, many organizations need to understand the social, technical, and financial benefits of Web accessibility and the expectations of the returns throughout the organization. The justification to commit resources to a project is often called a "business case". Business cases usually document an analysis of the project's value in meeting the organization's objectives, the cost-benefit analysis, and the expected outcomes."
The rest of the article can be found on the W3C's WAI pages.
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