Over the last several months, there have been several concepts floating around that I'd like to tie together this morning. In the end, they all reveal something important: People's expectations in relationships are fundamentally changing. This is probably evolutionary but is being triggered now by how our relationship to people, ideas, and things are now more controllable.
On-demand television means we watch whatever, whenever. Videos, the same. E-commerce means we can buy what we want, when we want, for a good price, get comparisons with like goods, discuss it with other users, etc. All of this to the extent that we want to. We don't have to do any of this, but there is the option.
The Unconference is a great example of our new relationship. Google it. Unconferences have grown out of people's growing lack of satisfaction for being talked to. The egalitarianism of the Internet has led many to expect that they will be in on the conversation - not a recipient of unchallenged wisdom.
For years people have said that the value of any conference is the mixers and not the seminars. That's because we learn more from our peers than we do from experts, surely. But more importantly, it's because we care more about things we actively engage in. We retain more when we are active. We get more when we give.